There are many social media platforms for businesses online. Pinterest is the only one that can drive traffic immediately to your new online presence. This post: Pinterest Tutorial for Beginners will explain what Pinterest is used for. Then, it will guide you through the process of creating a Pinterest Business Account, creating Pinterest boards, finding Pinterest keywords for SEO optimization, and schedule Pins using the Tailwind Scheduler.
What is Pinterest? Who uses it?
Pinterest is a visual search engine. Pinners or users pin their ideas as images onto boards that they curate. These boards are then shared within the community. Each person from the community can discover the content from those boards.
- Most pinners will use it for sharing inspiration, ideas and for discovering new products.
- Most marketers use it to target customers, create brand awareness and generate quality traffic to their website.
Why does an online business need Pinterest?
Pinterest currently has over 250 million users world-wide (last checked 09/17/2018). Out of that 250 million, 125 million are users from the US. These Pinterest users are sharing 175 billion pins.
That’s a lot of ideas from a lot of potential customers.
What does that mean for my business?
As a business, what you want is not just traffic. You want traffic that is highly engaged– people who are already interested in your product. This way the conversion rate will be much higher when they land at your site.
That is what Pinterest will send you – quality traffic.
- 40% of the Pinners have a household income of $100K and higher.
- 87% of Pinners have purchased a product found on Pinterest.
- 72% of Pinners use Pinterest to decide what to buy offline.
What about the Millennials? They are the ones who will be my targeted customers?
- Millennials like Pinterest as much as Instagram.
- 1 in 2 Millennials use Pinterest every month.
- Over 80% of user access from Pinterest comes from mobile phones.
Are you ready to try Pinterest for yourself?
Go to Pinterest -> Type in a Username and Password to get started.
Once you have logged in, the first thing to do is to create a Profile. Click on the three dots in the corner. Then, click on Settings -> Profile.
Business Name – This is the name of your business. Preferably this will be the same as your facebook name, twitter name or your website name. Having the same name makes it easier to cross-promote your products across different social media channels.
Picture – This is your business logo. If you are an online service business that use your photo to attract your clients online, then you want to use your photo here as well. Remember Pinterest pinners love to look at pictures that are well designed.
Username – This should be the social media that you use for your online website.
Location – This is where you want to fill out the country of your business.
About you – This is where you want to search for some keywords that you would like your profile to rank for. These are Pinterest keywords. They may be different from the keywords that you have found for other search engines such as Google and Bing.
How to find Pinterest keywords?
- The easiest method to find Pinterest keywords is to type your Google keywords that you rank for into the search bar in Pinterest and then see what you find.
Here, I typed in
Now that you have filled out your profile, let’s move on to
- Install Yoast SEO to turn on search meta data information for your website. If you are unfamiliar with this plugin. You can read all about it here.
Now once you have Yoast SEO enabled, go to “Features” tab -> Advanced Settings Pages-> Turn on “Enable”.
- Now, go to Pinterest’s Rich Pin Validator, then put in a link of any blog post on your website -> Click Validate. Then, click “Apply Now”.
- In a few days, you will be notified that they have approved your application. Then, you will see your account information show up on your pins.
Now that you are all set up with Pinterest, we can move on to setting up Tailwind to schedule all your pins.
With the Tailwind scheduler, you will be able to schedule your pins to go on your board at the most optimal time when your audience
First, go to the Tailwind App click signup link at the bottom of the login box. Then, click “Signup with Pinterest”. Fill out all your Pinterest Account information. Then, you will be logged into Tailwind.
The first thing you want to do when you log into your dashboard is to define a schedule. On the left-hand side of the dashboard, click on Publisher -> Your Schedule.
This will bring up a blank schedule on the main window. You want to click “Add Time Slot” to add time slots. Tailwind predetermines the optimal pinning time slot by showing them in green first. If you want to change the time, just click on the individual time slots.
After you fill out all the time slots for all the days of the week, then it will be automatically saved on your Tailwind app.
How to create a Pinterest Board?
We can now go back to Pinterest to add a board to your account, add a pin and schedule it with Tailwind.
Go to the upper right corner of your Pinterest account. You will see a plus sign. Choose “Plus sign” -> Add Board
Then, you will see a blank board with the above menu on top. Click the pencil icon or the Edit icon. Add a Board Name. Then, add a description of the Board. Now, after the one line, you can put Pinterest keywords so that your board can be found. You can put as many Pinterest keywords as the character will allow. Then, define the category from the drop-down list -> click the Save button.
Now that you have a Pinterest Board. As a practice, add 4 more boards to your account.
How to create a pin?
Next up is creating a pin. To create the pin, you will need to click the plus icon on the top right-hand side of your Pinterest account. Then, click Create Pin. Drag a photo into the main photo section. Then, add a title. Input a URL at the URL section. Then, type in a description. For the description, you want to include as many Pinterest keywords as possible.
Now, you can choose a board that you just created and hit the Save button. Then, click see it now to see it on the Board.
How to schedule a pin in Tailwind?
Find a pin in Pinterest Browser. Then, hover on the pin, you will see this Tailwind icon pop up.
Click on the button will take you to the Tailwind Scheduler.
In the Tailwind Scheduler, you will see the pin appear with a box to select a Pinterest Board you want to pin to. (Both Group boards and individual boards on your account will appear here). Select the Board you want to pin to and then click “Add to Queue Now”.
Finally, you want to go back to your Tailwind Schedule by clicking “Publisher”-> “My Scheduled Pins”. On your right-hand side, you should see all your pins appear on your schedule. Click
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