Awesome Parent Blogger Series – An Interview with Christina Lindgren @raisingbiracialbabies.com

I first started reading Christina’s blog when I was looking for topics to write for my blog. Reading about her experiences raising her two biracial kids as a single mom inspired me to get off the couch and get moving on my own blogging journey.
Her voice is fresh and authentic. She provides solutions to many everyday problems that any parent can relate to. At the same time, her blog contains many advise, tips, and inspirations for gentle parenting, raising biracial kids, pregnancy, childbirth and single mom life. 

Now, I routinely refer to her free resource library and awesome Pinterest boards to not only help me on my blogging journey but also for ideas on how to raise my son. Check out her website for more: raisingbiracialbabies.com.
When I contacted her for an interview, I didn’t expect her to say yes. Now, that she has, I’m excited to find out how she manages to do it all: blog, manage a household and raise a family. 

What inspired you to start your blog?

There are several things that inspired me to start my blog.
First, I was inspired to start my blog when I became a single mom. I was a stay at home mom and I knew I needed to make money. (Just a disclosure, blogging is not a quick way to make money! It’s a business and you have to treat it like one).
I initially looked online for office jobs similar to the job I had before, but I felt my heart drop into the pit of my stomach every time I thought about having to disrupt my kids lives even more by taking them to daycare.
I knew there had to be another way to make a living and once I discovered blogging, I knew part of my mission was going to be showing other moms they could make a living online too.
Whether it be the single mom, so she doesn’t have to work multiple jobs outside the house to make ends meet. Or the mom who wants to add extra income to her household, or the mom who wants to work but also wants to spend more time with her kids.
My other inspiration was promoting racial equality and helping moms who had biracial kids understand how to support them.
Part of learning how to support your mixed child is by learning how to care for their hair. I created free printables to help moms understand the proper hair care for mixed curly hair and you can get them here!
Your biracial kids will have a different experience throughout life than you did, and at some point they’ll probably struggle with where they fit in.
In this racially tumultuous world, I want to help moms support their children to grow up and love their racially diverse identities!

How do you mindfully parent your kids while juggling your busy schedule?

I try to have a schedule or routine for my kids so they know specific times when I’m able to play or do activities with them. For example, on the days my daughter doesn’t go to school, right after breakfast and right before bed are two times I always play or do activities with them.
Then I’ll also find time throughout the day to do little things with them, (for example, read to them during lunch, and play catch or chase with them while I’m cleaning up the kitchen or downstairs area).
I also make sure when I’m with them I put my phone and iPad away so all my focus is on them. This goes for bath time, bed time, and meal times too. So even if we aren’t playing, we are talking without the distraction of social media, emails, texts, and phone calls.

With two kids and a household to run, how do you find the time to blog? How much time do you dedicate to it in a week?

So I don’t know exactly how much time I work on my blog, (because it’s something I really enjoy doing!) but I’d guess around 15-20 hours a week. I’d love to work on it more but I have another work from home job, kids, and my household responsibilities.
I will say this, if you want to start a blog and you want it to be a business, it HAS to be a priority! Every single person can say they don’t have time to work on their blog or they have too many other things to do.
I don’t doubt that because everyone is busy, but if you truly want to succeed, you have to make your blog a priority and carve out the time to make it happen.
I learned to work in the margins of my day. I work at night when my kids go to bed, I work when it’s nap/quiet time.
I’ll also let my kids play independently and sit with them and do some work that doesn’t require absolute concentration, (like promotion, social media, emails, rough drafts for posts, etc.).
I also had to learn that because I wasn’t able to spend full time hours on my blog, that it was going to take me longer to see success than someone who was working 40+ hours a week on their blog.
I think it’s important to be realistic with your expectations so you don’t feel like you’ve failed because of the time it’s taking to see results.

Being a single parent, what are your biggest challenges? How did you overcome them?

Hands down it’s guilt. I feel guilty all the time!
I wear so many hats that it constantly feels like when I do one great thing, I’m failing someone or something in another area.
For example, if I was a rockstar mom, then I feel like I sucked at work.
If I killed it with my work, then I feel like I neglected my kids and household responsibilities.
To be honest feeling guilty is still something I struggle with and I think a lot of moms struggle with.
But I’m learning to accept that I can’t do everything.
I work two jobs from home, I’ve got two little kids, and my home doesn’t look anything like a magazine cover!
I have dishes piled up and laundry overflowing. There’s toys strewn around the house and the beds are never made. I’ve come to accept that.
I am learning to feel less guilty when it comes to feeling like I don’t spend enough time with my kids because they’re old enough to play with each other now. This helps because they can entertain themselves.
I also make it a point to have several times throughout the day when I put all my work away and intentionally play, read, and interact with them.
I also know that the time I’m not spending with them is because I’m working in order to pay the bills.
I’m doing this for them.
I’m building a successful business so we can live a comfortable life without me having to work multiple jobs outside my house and they never get to see me.

Raising biracial kids, what are the difficulties you face in your community?

I’d say probably the lack of diversity is the most difficult.
Even though there’s a diverse population of people, our area and surrounding areas are still predominantly White.
The lack of diversity has played a role in where I send my kids to preschool.
There was a school that I really loved but when I went to the open house, all I saw were White families.
I asked my friend who takes her kids there and she said they weren’t a diverse school and that was all I needed to hear.
I want my kids to be around other cultures, other languages, and all types of kids because diversity is so important especially for mixed kids!
This lack of diversity also creates an environment where a lot of people look at my kids as curiosities or as rare unicorns, (seriously though, strangers will stop us in public and ask to take pictures of my kids or compliment how beautiful mixed kids are. I feel like I have celebrity kids at times!)
A lot of people will make comments about their hair, (oh it must be so hard to take care of all that hair, or it’s so gorgeous, I just love mixed hair, etc.).
The problem is by constantly pointing out these physical features, it’s pointing out how different they are.
Kids don’t want to constantly be told they’re different.
Most of the time kids want to blend in with their friends or family.
It’s different if people were to point out how kind my kid is or how they problem-solved really well. But rarely do people comment on those things.
Nearly every comment that is made to them is about their physical features.
How I combat that is by including a lot of diverse books and toys into my kids lives.
That way they can see their lives mirrored back to them and know they aren’t the only ones who look the way they do or have families like theirs.

How long did it take for you to turn a profit in your blog? What is one thing that you did successfully that was central to turning that first profit?

I’ll answer that question in two ways.
I started making some money from affiliate links within a couple months of starting my blog. These original affiliate links are still the links that get the most sales on my blog even after all this time.
I believe it’s because I wrote detailed guides that solved a problem that people were searching for.
When I included the links, people naturally clicked on them because they helped solve that problem.
When I first started making closer to a full time income was when I created products that helped my audienceand was accepted into Mediavine.
The one thing I can attribute to being accepted into Mediavine was broadening out and including several topics related to motherhood.

A year from now, what do you hope you will accomplish through your blog?

My goal a year from now is to be making enough money from my blog/business that I can quit my other job and blog full time while traveling with my kids.
I’ve learned and have grown exponentially my first year and a half of blogging so I’m excited to see how things progress in the next year!

Check out more tips and tricks by Christina on Awesome Mom Blogger board and RaisingBiracialBabies.

What are some of the products that you find helpful in your blogging journey?

This is such a tough question! I’ve consumed A LOT of blogging resources! I generally pick out pieces from multiple resources and combine and experiment with them until I see positive results.
But some resources I’ve loved are Carly Campbell’s Pinterest eBook, (which is now being turned into a course) and I also love her Facebook group.
I try to stay out of Facebook groups because they can be a time suck, but her group is called Blogging Like We Mean It and is filled with the most helpful people! I’ve learned tons since I’ve joined it.
I like Stupid Simple SEO which is a course on understanding and implementing SEO. SEO can seem very overwhelming so it’s nice to have it thoroughly broken down into chunks you can understand!
I’m currently taking Meera Kothand’s Email List Simplified course and that has really helped me understand email marketing as a whole, (not just list growth but what to do beyond growing your list so your list is working for you).
Those are just some of my favorite resources, but feel free to email me if you want more tips on how I choose the resources I use and how I implement them!
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Inspiring Interview with Christina Lindgren from raisingbiracialbabies.com. She talks about entrepreneurship, blogging and much more. Click to read more.

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